Top seo tips to save money

TECH HACKER

TOP SEO TIPS TO SAVE MONEY

1. understand your online market target customers 

having an offline real-word understanding of your market and target customers is only half the story. habits and beahviour often differ online in comparison to the offilne word. A prominent offilne presence does not equate to a dominant online presence a leadinng national store that stocks and  sells curtains and blinds for instance might have tougher competition from online-only curtain and blind retailers

search online for products and services you offer and take note of the most prominent websites. study their customer reviews and benchmark their social media presence and activity you will likely find businesses you have not come across.

2. master keyword research 

you probably understand your industry jargon and are aware that your customers might use different terms than your trade colleagues to refer to your service or goods. the process of keyword research provides a rounded understanding of key phrases search terms, and also online demand for products or services.

all business owners and managers intending to market online should know how to run keyword research.

I suggest free keyword research tools like google's keyword planner which requires that you have an Adwords account, and ubersuggest a google scraper tool

If you have the funds then the paid keyword research tools worth trying are SEMRUSH and Wordtracker.

also understand your industry's head key-phrases (general and highest search volume ) and long-tail key-phrases (varied and more specific key phrases usually over four words)

Consider printing out sticking your keyword research on a notice  board a constant reminder of your online focus.

3.Plan Your Site 

Now that you have an understanding of the most searched keywords and the  most revevant long-tail words you should have an idea of what pages on your website address those search queries.

having a list on paper or aa spreadsheet of all top mid and low-tier web pages and their corresponding keyword focus forms the basis of your websites's architecture. Each high and medium  priority keyword from your keyword research should have a corresponding page on your site .

4. Build your Site

now that you have an idea of the pages that should be on your site, the nxt step is to build the best site in your industry with the help of a professional web designer or agency and with user-testing focus groups.

google's head of web spam Matt Cutts, advise site owners to build great websites that users love and want to tell their friends about - site that users visit over and over again any website built 2013 should be mobile responssive to cater for smart phone browsers. Wordpress is terrific for most small and  mid-sized businesses due to its simplicity , flexibility, support, in-built SEO features , and access to a vast library of free and premium plugins.

5. Start blogging or producing regular content 

you don't have to start a blog, but start publishing your own content on a scheduled basiss. iam not advocating turning your business into a publishing company by posting contant every day. scheduling weekly, bi weekly  bi-monthly or monthly updates is my recommendation consistency is key also bear in mind that content does not necessarily need to be text
For example, an architectural firm could publish or realtors could publish weekly video bulletins. publishing content that is tailored to the content consumption habits of your target audience is the goal.

6.Build your Social Media Network

join google+ and then figure out one or two other social media platforms to hone in on. you have lots options to choose from, like facebook, linkedin, twitter, pinterest and more social media anables you connect with your customers, publishers and an audience for the content that you produce. understanding and nurturing these relationships would swiftly produce results and help your SEO in the long run.

7.DIY Public Relations 

public relations plays a key role in off page SEO  you should know how to:

= Establish and tell a compelling story about your brand

= get media attention

= pitchh not just to journalist but also blogger and social media influencers

= use social media to establish relationships and promote your brand


8. Uderstand Google Analytic 

have a basic understanding of google analytics
understand the type of reports each google anlytics tab covers-audience, acquisition behavior conversions and real-time

this will help you appreciated the concept of traffic and its sources as well as let you read monthly or weekly reports provided to you by your SEO  or design agency.

the importance of analytics of analyticss in digital marketing is akin to financial reports in accounting.


9. Read at Least One Seo Blog 

Familiarize yourself with SEO by reading a factual SEO guide and then subscribe to an SEO Blog time permitting. here are my key recommendations

=The top free beginner guides to SEO are Moz's beginners Guide google SEO startGuide and KISSmetrics'guide  to SEO'

= For keeping uo  to date with SEO changes (especially if you are time strapped) the two video channels i suggest are Moz's whiteboard friday and the google webmaasters youtube channel.

=If you have more time on your hands and are keen to follow the SEO industry then subscribe to moz, Search Engine Land, and Matt cutt's blog.