Top 20 SEO TIPS

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TOP 20 SEO TIPS 

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1.no SEO means no visitors from search engines. if you don't do it then search engines can't categorise and rank your site for keywords relevant to your business. 

2.know your competition. find out what the sites ranking on the 1st page for the keywords that you want to rank for have done, on-site and off - site, to get there.

3.no two websites are the same. An SEO strategy that worked for someone else's site isn't guaranteed to work for yours because there are so many variables.

4.the newer your website is, the more patient you will need to be. it takes shouldn't expect to outrank older, more established sites. 

5.Both on-site SEO  and off site SEO are required . you can't achieve good results doing one without the other.

6.start doing SEO now. the longer you leave it to start, the further ahead your competitors will be  , and the harder it becomes to rank higher than them.

7.Don't risk google penalties . AS they have a significant share of the search market, a penalty form them results in a significant , and often long-term, loss of visitors to your site.

8.Know why your site can be penalised. common causes are poor quality content, keybord over-optimisation , an advert heavy page layout, and too many low quality backlinks.

9.set-up and use google analytics. to find out, among other things, how many visitors your site gets, the keyword they use to find it, and what pages they visit.

10. google is a great source of traffic but being 100% reliant on them for visitors puts you in a vulnerable position.

11.Low quality equals high risk. low quality backlinks and /or low quality on-site content can easily result in your site being penalised by search engines.

12.Remove duplicate content. you can be penalised for having the same, or very similar, content on multiple pages of your site.

13.Remove, merge or add to pages with little content on them. Having lots of content-light pages, with short page, view times, can result in search engines downgrading all off youtr site's keyword rankings.

14.Add a blog to your website. doing so makes it quick and simple to add new pages of content to your site.

15.Research keywords before optimising for them. if you choose the wrong keywords regardless of what you do for for on-site and off-site SEO, you'll get very few visitors and/or visitors who don't will convert into sales.

16. have direct links from your homepage to your most important pages. doing so passes authority from the homepage to your important pages and improves the rankings of those pages.

17.add in-content links to other relevant pages on your websites. whilst not as valuable as external links, internal links do still pass authority and signal to search engines what pages to rank for which keywords.

18.Contact small busiesses with relevent website a good relationship in which you help promote each others sites. make SEO simpler and cheaper for you and for them. 

19.Regularly backup your website if you lose your site data then lose your rankings too as search engines quickly remove sites that wont load from their results .

20. Keep-up-to-date with SEO news and trends read sites such as search engine watch search engine land and SEOMOZ.